Privacy Policy

Last updated: January 2025

1. Information We Collect

FitPlum collects information you provide directly to us, including:

• Email address when you join our waitlist or sign up for services
• Survey responses from your users (with their consent)
• Usage data and analytics to improve our services
• Communication preferences and feedback

2. How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve our services
• Send you product updates and marketing communications (with your consent)
• Analyze product-market fit metrics and generate insights
• Respond to your comments, questions, and customer service requests
• Detect, prevent, and address technical issues

3. Information Sharing

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:

• With your consent or at your direction
• With service providers who assist in our operations (under confidentiality agreements)
• To comply with legal obligations or protect rights and safety
• In connection with a business transfer or acquisition

4. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. This includes encryption, secure servers, and regular security audits.

5. Data Retention

We retain your personal information for as long as necessary to provide our services and fulfill the purposes outlined in this policy. Survey data is retained for the duration of your subscription and deleted within 90 days after account termination, unless required by law to retain longer.

6. Your Rights

You have the right to:

• Access and receive a copy of your personal information
• Correct or update inaccurate information
• Request deletion of your personal information
• Object to or restrict certain processing
• Data portability (receive your data in a structured format)
• Withdraw consent for marketing communications

7. Cookies and Tracking

We use cookies and similar tracking technologies to track activity on our service and hold certain information. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent.

8. International Data Transfers

Your information may be transferred to and maintained on servers located outside of your jurisdiction. We ensure appropriate safeguards are in place for such transfers in accordance with applicable data protection laws.

9. Children's Privacy

Our service is not directed to individuals under the age of 16. We do not knowingly collect personal information from children under 16. If you become aware that a child has provided us with personal information, please contact us.

10. Changes to This Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date.

11. Contact Us

If you have any questions about this Privacy Policy, please contact us at:

• Email: privacy@fitplum.com
• Address: FitPlum, Inc., Los Angeles, CA