Deep insights on product-market fit from practitioners who've been in the trenches
Beyond the myths and misconceptions: A contrarian view on what product-market fit really means and why traditional metrics might be leading you astray.
A deep technical analysis of why the Sean Ellis survey works, its statistical foundations, and the hidden psychology behind the magic 40% threshold.
How Superhuman transformed product-market fit from art to science, and what their methodology reveals about the future of product development.
How to decode what customer departures really tell you about PMF. Learn to read churn patterns and transform them into product-market fit insights.
Why retention is the ultimate PMF scorecard and how to build products users can't imagine living without through systematic retention optimization.
Why organic advocacy is the only growth metric that can't be faked and how to build products worth talking about through authentic word-of-mouth growth.
Your complete guide to reducing churn and increasing retention in specific SaaS verticals. Generic advice falls flat—discover strategies that work for your industry.
How AI agent products can overcome 70-80% monthly churn rates through systematic PMF analysis, narrow ICP focus, and expectation management.
How to build developer tools with strong retention by understanding the developer mindset, optimizing DX, and creating products developers actually want to use.
The average productivity tool sees 65% churn in the first 90 days. Learn why PM tools fail and how to break the adoption valley of death.
Sales reps hate CRMs—40-50% remain inactive users. Learn how to build sales tools that help reps sell more rather than just tracking their activity.
61% of marketers aren't using their marketing automation software to full potential. Learn how to transform platforms from expensive shelfware to essential infrastructure.
Support tools face a unique paradox: success means fewer tickets, making tools seem unnecessary. Learn how to prove value when nothing bad happens.
HR tools suffer from 50% annual churn rates and abysmal employee adoption. Learn how to transform HR tech from mandatory misery into tools employees want to use.
Financial software faces unique retention challenges: users demand both innovation and bank-vault reliability. Learn how to balance trust with innovation.
Content creation tools see 55% annual churn as creators chase the next killer feature. Learn how to build tools that creators can't imagine working without.
Security tools operate in a unique psychological space: they sell fear but must deliver confidence. Learn how to prove value when nothing bad happens.
We're building tools to help founders systematically find and measure product-market fit. These articles represent our synthesis of academic research, practitioner wisdom, and contrarian insights gained from analyzing thousands of PMF surveys.