Platform ComparisonDigital Experience

FitPlum vs FullStory

PMF vs UX analytics - measure product need, not just user frustration

Quick Comparison

Feature
FitPlum
FullStory
Product-Market Fit Score
Session Replay
PMF Benchmarking
Frustration Signals
Churn Prediction85% accuracyBehavior-based
User SegmentationValue-basedExperience-based
Implementation< 1 hour< 1 day
Privacy ComplianceSurvey-basedAuto-masking
Growth InsightsUX-focused
Starting Price$99/monthCustom pricing

Why Product-Market Fit Beats session replay and digital experience analytics

While FullStory focuses on session replay and digital experience analytics, FitPlum measures what actually matters for sustainable growth: Product-Market Fit.

The FitPlum Advantage:

PMF is the only metric proven to predict both retention and organic growth. Companies with strong PMF (40%+ users "very disappointed" without the product) see 3x better retention and 2x more word-of-mouth growth.

Methodology Comparison

FitPlum PMF Engine

  • Measures Product-Market Fit directly
  • Quantifies user dependency on product
  • Identifies highest-value users
  • Predicts churn with high accuracy
  • Shows what features to build next
  • Links directly to business outcomes

FullStory Approach

  • Records every user session
  • Identifies frustration signals
  • Analyzes user journeys
  • Detects conversion blockers
  • Provides heatmaps and clickmaps
  • Monitors digital experience metrics

Platform Strengths

FitPlum Strengths

  • Measures if users need your product
  • Clear PMF score and benchmark
  • Identifies your power users
  • Reduces churn by 20-30%
  • Shows product priorities
  • Built specifically for SaaS

FullStory Strengths

  • See exactly how users interact
  • Identify UX problems instantly
  • Powerful session search
  • Privacy-safe recording
  • Frustration detection
  • Enterprise-grade platform

When to Choose Each Platform

Choose FitPlum When:

  • You need to find Product-Market Fit
  • You want to reduce churn
  • You need strategic product insights
  • You're focused on retention
  • You're pre-PMF or early stage
  • Budget is a consideration

Choose FullStory When:

  • You need to fix UX issues
  • You want session recordings
  • You're debugging user problems
  • You have complex user flows
  • You're enterprise-scale
  • UX optimization is priority

Pricing Comparison

FitPlum

$99/month for complete PMF measurement and retention insights.

FullStory

Custom enterprise pricing, typically $1000s/month.

How to Switch from FullStory to FitPlum

  1. 1Use FitPlum to measure PMF first
  2. 2Understand if users need your product
  3. 3Identify your core user segments
  4. 4Then use FullStory for UX optimization
  5. 5Fix UX issues for high-value users first
  6. 6Use PMF data to prioritize UX work
  7. 7Combine strategic and tactical insights

Ready to measure what matters?

Start Your Free FitPlum Trial →

Stop Guessing, Start Measuring Product-Market Fit

Join hundreds of SaaS companies using FitPlum to reduce churn and accelerate growth.